I was not aware of these until a reader (Gary) brought these to my attention. I'd like to say thanks to Gary for letting me know about these as I had never come across these before.
The decanter holds Wild Country After Shave
and comes with an embossed metal label of one of the then 28 NFL teams in the league which is applied to the front of the decanter.
Inside the box was the decanter, a top shaped like a football, and an envelope with the team helmet which contained the metal label to be applied to the bottle:
The box indicates the team label is packaged separately, so I'm guessing when you placed your order, you could request which team decal you wanted, and it would be included with the box of aftershave.
Here is a look at all 28 teams: