Sunday, October 3, 2010

1978 Kellogg's Pop-Tarts NFL Football Helmet Stickers

In addition to the promotions featuring Baseball logos that we've just covered, Kellogg's also partnered with the NFL in 1978 for a promotion featuring helmet stickers of the 28 teams that were in the league at the time.


The backs of the stickers feature a brief team history as well as a quiz featuring referee signals:


The stickers came in boxes of Kellogg's Pop-Tarts


Taking a closer look at the back of the box, it appears there was a poster that could be ordered for $1.00 that could be used to display your stickers:


Here is a look at the entire set (except for the Falcons and Rams which I am still trying to track down):





With the amount of Pop-Tarts my kids go through these days, I really wish Kellogg's would revisit a promotion like this as we'd probably have no problem completing a set!

7 comments:

  1. Contact me at rwk112565@yahoo.com as I have both the falcons and the rams stickers you are looking for.

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  3. I just googled this promotion. I always knew that it was in the seventies, as it is how my brother and I picked our NFL teams. I was 7 and he was 8. We are now 44 and 45 and pull for the same teams that we picked off of our poster. Thanks for putting the info together! I wish we had kept ours.
    Sandy Charest
    Somerville, AL

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  4. I just picked up a set of stickers which look identical to the 1978 Kellogg's NFL helmet stickers only the backs are blank. Would you know what these are? Thank you.

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  5. Hello .......anyone have just the Saints ???? it is the last sticker I need to complete the entire set.........please let me know thank you

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