The stickers are metallic which make the images really shine.
Here is a look at the full set:
The 1960 Topps Football wrapper indicates that there is a metallic stick-on emblem in each pack:

Topps wasn't the only company with an insert set in their 1960 Football release. Looking at the 1960 Fleer Football wrapper, they promote the fact that they are inserting a free decal (almost in the exact same spot on the wrapper as Topps)
I don't think its just a coincidence that both companies were offering something extra in each pack in 1960. Fleer had a pro team insert just like Topps

as well as college team inserts just like Topps:
With Fleer entering the Football card market in 1960 with their AFL set, there was competition for kids' nickels, which gave both Topps and Fleer the incentive to try to find ways to make their packs more appealing.
The end result was that kids were getting something along with their 1960 Football cards that they had not gotten in previous years - stickers and decals!
1 comment:
Some 14 years later after this post, I wanted to say thank you. My dad just gave me his card collections and some of these stickers were with them, I had no idea what they were.
:)
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