The stickers were prominently featured on the wrapper:

Each sticker contained a team logo and a small initial which could be separated from the team sticker. There are 48 different team stickers, but a total of 60 different stickers because 12 teams can be found with 2 different initials.
The NFL teams lead off the set with #s 1 - 15:







There are no initial variations for the NFL teams.
The AFL teams come next (# 16 - 24), and all of the AFL teams do have initial variations:






Here is an example of an initial variation:

Its interesting to note that the AFL stickers featured team logos, while the NFL stickers used generic images.
The final group of stickers (#25 - #48) featured college teams, with 3 teams having initial variations:


Unlike in 1960 when both Topps and Fleer included team sticker/decal inserts in their packs, in 1961 Topps was the only company that inserted team stickers as Fleer decided to include a "Secret Magic Message" instead as seen on this wrapper:

The magic messages are trivia cards that had to be wet to reveal the answer, so needless to say, not a lot of these survived.
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