Saw this poster yesterday at an antiques shop. Its a poster for the promotion Coke did with the NFL back in 1966.
One of the prizes from the promotion was a team poster with Dave Boss artwork, which is shown on this poster. In return for collecting a full set of bottle caps, you could earn a couple of different prizes. Here is a look at the Coke Saver Sheet for the Chicago Bears:
Here is a closer look at the prizes:
And here are the details on claiming your prize:
Interesting that you could hand draw substitutes for the caps you couldn't find with the help of a sheet from your local Coca-Cola Bottler, and also interesting that you could redeem the prize at Sears.
Just as they did with Major League Baseball, there were a few other promotions that Coke did with the NFL for other sets of prizes that I will cover in future posts.
Here comes the sun in 1964
2 hours ago