Sunday, October 3, 2010

1978 Kellogg's Pop-Tarts NFL Football Helmet Stickers

In addition to the promotions featuring Baseball logos that we've just covered, Kellogg's also partnered with the NFL in 1978 for a promotion featuring helmet stickers of the 28 teams that were in the league at the time.

The backs of the stickers feature a brief team history as well as a quiz featuring referee signals:

The stickers came in boxes of Kellogg's Pop-Tarts

Taking a closer look at the back of the box, it appears there was a poster that could be ordered for $1.00 that could be used to display your stickers:

Here is a look at the entire set (except for the Falcons and Rams which I am still trying to track down):

With the amount of Pop-Tarts my kids go through these days, I really wish Kellogg's would revisit a promotion like this as we'd probably have no problem completing a set!


Anonymous said...

Contact me at as I have both the falcons and the rams stickers you are looking for.

antrain773 said...
This comment has been removed by the author.
Unknown said...

I just googled this promotion. I always knew that it was in the seventies, as it is how my brother and I picked our NFL teams. I was 7 and he was 8. We are now 44 and 45 and pull for the same teams that we picked off of our poster. Thanks for putting the info together! I wish we had kept ours.
Sandy Charest
Somerville, AL

mike8087 said...

I just picked up a set of stickers which look identical to the 1978 Kellogg's NFL helmet stickers only the backs are blank. Would you know what these are? Thank you.

antrain773 said...

Hello .......anyone have just the Saints ???? it is the last sticker I need to complete the entire set.........please let me know thank you